if all I find on the opening page is a fancy logo
Look at it this way; I am looking for a company that sells grommets in bulk. The search engine I use tells me there are over 2.5 million sites that have to do with grommets,hollister deutschland. Now, if an online business that is selling grommets has performed proper Search Engine Optimization (SEO) techniques I can be fairly certain some of the best grommet stores are going to be displayed first,louboutin pas cher.
Some of the best ideas for web branding defy logic. For instance,abercrombie, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think,hogan outlet?
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Most online visitors dont want to spend a lot of time learning to navigate a new site,abercrombie paris, especially if it turns out to be a site that does not ultimately meet their needs.
By all means, develop an attractive logo that represents your business well, but let the branding take place in the immediacy of information. If you are able to answer your prospects most basic questions quickly this will likely impact them in a greater way than attractive flash design that supplies little relevant substance.
By placing the what we do or sell before the who are we anyway online business may discover visitors will spend more time with the site and that may ultimately result in a satisfied customer,hollister.
Branding is always about more than the logo and nothing less than a positive impression.
Would it surprise you to learn that the most common elements prospective customers look for is the immediacy of information that allow them to connect with your site as a provider of their need,abercrombie? Frankly, many of these prospects are interested in your company name only after they determine if you can help them.
In some ways the best ideas for web branding turn the tables of conventional thought and leave the entrepreneur standing on his proverbial head,chaussure de foot.
However, if all I find on the opening page is a fancy logo, slogan and a paragraph or two about how the grommet store came into being I may well be tempted to hit the back button and continue my search somewhere else.
Does this alter your thinking about how to brand your business? What can you do to take a positive step forward?
十二月 30,abercrombie france, 2006 12:00 上午
Developing a catchy slogan seems to be an important step in branding,hogan? What if your site visitor is mostly interest in what you do or what you have to offer,oakley?
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