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In April 2010, Apple announced that they had dusted off the tired idea of the tablet that had all but died a decade earlier and that they were going to, once again, change the technology landscape. They have since succeeded in doing just that with the release of the iPad 2 in 2011 again establishing the successful Apple brand as king of the mobile platform. Over a year late to the party, RIM, the creators of the famed BlackBerry, have decided to give the tablet a go.
Hoping to crack into beats by dre a the same market as Apple, BlackBerry has announced the release of Playbook tablet for ￡399, the same price as the iPad 2. Unable to stray dre head phones from their past, Blackberry is sticking by its traditionally suited mentality as the choice for businessmen by touting the Playbook as "the world's first professional grade tablet?. It is set to flawlessly integrate with any of the BlackBerry handsets such as the Curve 8520, by letting you view your BBM, email, calendar and dr dre beats solo hd black address book from either device via the new BlackBerry Bridge.
Early reviews have been positive about the technical aspects of the Playbook, especially the ability to multitask. With a 1 GHz duel-core processor, the Playbook is perfectly capable detox studio beats of browsing the news on the internet while simultaneously having a face-to-face chat with a friend across the city on one of the tablet's two 1080p HD cameras. There are numerous apps available from the Blackberry App Store and Android, and there is plenty low price beats by dre of power to run them with the 1 GB of RAM and 16, 32 or 64 gigs of storage space.
But can it compete with the iPad?
Despite having some pretty outstanding specs and what looks to be a smooth operating system, it is incredibly doubtful that it will in any way ease the stranglehold that Apple has on the tablet market. Why? Trust and reliability will factor into it. The fact that Apple are well established dr dre beats justin bieber in a market that they single-handedly created will be hard for many to get past even if it is a subconscious reason. When somebody wants a tablet it is because Apple told them they wanted a tablet. And when somebody pictures one in their head, they picture an iPad first and everything else, if there is anything else, second.
Usability will also be a factor in the decision making process. Apple is renowned for being user friendly. BlackBerry is renowned for having a platform that is quirky and more conservative. In keeping with this, coolness will be a factor. When you pull an iPad 2 out of your bag everybody around you knows that you are on the cutting edge of hip, probably on your way to the latest Apple keynote. When you pull a BlackBerry out of your bag (or in this case, a Playbook) everybody around you assumes that you are on your way to a teleconference with your stock-broker. Snooze.
The Playbook is a good platform. The Playbook may easily be one of the best products RIM has ever released. But the Playbook will never be the iPad. And if they are the same price, why risk it?
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