Other examples of specific services include resiliency training,www.abercrombiepascherstore.fr, co-parenting counseling for divorcing parents, divorce recovery groups, marriage enrichment retreats, career counseling for professionals in transition, court-ordered psychological evaluations, forensic consulting in personal injury cases,louboutin pas cher, or a 10-week group for business professionals with ADHD.
Great marketing goes in depth with a specific target group. Surface attempts to get the attention of the masses does not work.
Make a list of the kinds of services you have interest in providing and what interests and energizes you.
William D. Morgan is a psychologist, author, and private practice business coach. He coaches human service professionals and others who want to build thriving practices. For more helpful information and tips, visit This is an excerpt from his NEW BOOK Today’s Private Practice: Strategies for Building a Thriving Managed-Care Free Psychotherapy Practice,
Helping singles to have greater success in dating relationships.
The basic idea is to match the felt needs of your market with solutions that you can offer, based on what services command your interest and is within your capability. You may need to receive some training if a service is not within your current skill set.
Again, more traditional services, such as psychotherapy for anxiety or depression,abercrombie pas cher, are fine as well. There are effective ways to market these services and gather private-pay referrals,hollister france. I have a steady stream of referrals based on my reputation for cognitive therapy of anxiety and depression. If this applies to you, keep it as a part of the mix.
What characteristic of clients do you tend to attract,NFL Jerseys?
What type of situation have you been most effective in?
五月 18, 2006 12:00 上午
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As you define your practice, you will want to select a niche or maybe a few niches and get to know them well. You will research their felt needs and urgent concerns. You will shape your services to meet these needs and develop effective ways of communicating to your niche.
Thats the idea behind the exercise of choosing a niche market,abercrombie soldes. No one can effectively market to everyone.
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Think about your previous clients. What profession was your most enjoyable client?
Defining your services and target groups are an important step in effective marketing. It is not enough to say you are a therapist. Therapy is too broad and non-specific.
Do some market research. What are the felt needs and issues that appear to be of urgent concern to people in the target group you plan to serve? Talk to and interview a number of people in your target market to find out. Read the newsletters they read. Attend meetings they attend,louboutin.
Richard Bolles said,hollister, Your mission is where the worlds deepest hunger and your hearts greatest gladness intersect. The same can be said for identifying your niche.
Some questions to stimulate your thinking:
If you want to effectively communicate and get the word out, you need to know to whom you want to communicate.
By zeroing in on a specific niche and line of services, you will develop a competitive advantage over other providers in your area,hollister france, due to your specialization. You will eventually develop a reputation for the service that will attract referrals to you.
Not choosing a target market or markets is like trying to get your voice heard over the din of your whole community.
It may take some time and reflection to identify ideal niches for your practice. It may evolve over time. Or maybe one day, your niche will jump out at you.
A niche market is a group of people with common characteristics, issues and concerns.
What similar problems do your clients seem to have?
Examples:
For example, attorneys, couples dealing with infertility,louboutin, parents of children with ADHD, children whose parents divorced and career women over 40 are all potential niches.
Sometimes a niche can be a clinical specialty. Specialties attract clients more than a general practice. It will also attract your ideal client the type of client and services you most enjoy in your work,louboutin. Sophisticated consumers today are more likely to seek out a specialist if they can find one,abercrombie.
What knowledge and skills have your accumulated? How have you utilized (or underutilized) them in your work to date?
Developing a Service Line
Marketing is simply getting the word out about what you do.
You arent going to be heard.
Speaking of competition, there are advantages to having services in our line that are not covered by managed care. Although many people will opt to pay out of pocket for customized, quality services, others may not. Examples of services that are not covered by managed care include child-custody evaluations and other court-related services, psycho-educational evaluations, business consulting and coaching business owners or executives.
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