One of the recent fads is to search for keywords and niches based on an R/S Ratio. The 'R' is the number of websites found with that keyword as reported by a search engine search (the supply), and the 'S' is the number of searches on that keyword (the demand).
Here is How This Works
In fantasy land the number of searches would be 100,000 and the number of websites would be 1 (your website), resulting in an R/S ratio of .00001.
In reality, the number of found websites is about 1,000,000 and the number of searches is 10,000, resulting in an R/S ratio of 100.
Theoretically, the lower the ratio the better, which is why numerous marketers suggest buy beats by dre studio that low R/S ratios be searched for and then targeted. Keywords with high R/S ratios are immediately discarded.
Why the R/S Ratio is Meaningless
Theoretically, the ratio works, but now let us get back to the real world. If you are ignoring keywords or niches with high ratios you are missing highly profitable markets.
The number of websites reported as the 'supply' is usually meaningless. This is why the ratio does not work if it is based on the number of computer generated results. So Google says it found 10,000,000 other websites with your keyword. Hope is not lost. You are not competing against 10 million websites. Hardly any of the websites will have anything to do with your target market.
Compare the following:
Example 1
Search results - 100,000
Searches - 10,000
R/S Ratio - 10
Example 2
Search results - 5,000,000
Searches - 100,000
R/S Ratio - 50
Which example is potentially more profitable?
You have no way of knowing! If you automatically fail to consider Example 2 in your marketing efforts because it has a much higher ratio you may have made the wrong decision and discarded 100,000 potential customers.
You need to actually review the websites listed in the search results to see what value they hold. This is important. The 'supply' side of the equation that needs to be evaluated is not the number of websites containing your keyword, but the number of websites that are actual competitors.
If the top websites are giving away your information for free, like government sites, then maybe it is time to find a different keyword to target.
But more likely you will see only a few, or maybe a few dozen websites that actually provide meaningful content or products that compete beats by dr dre studio sale against you. Instead of a theoretical 5,000,000 websites, in reality there may only be 50 - or less.
The beats by dre studio white review R/S ratio analysis is also primarily only important for natural search engine results. Through pay-per-click programs you can jump your website to the top of the search engine results page, and your competition buy beats by dr dre studio for PPC keywords will be beats by dre studio cena even less. Sometimes it will be nonexistent.
You also need to remember that a high R/S ratio in Google may not be high in Yahoo, 7Search, or another search engine. Similarly, keywords for which bidding competition is fierce on Google may be wide-open in Overture.
As a result, do not be quick to disregard an entire keyword market due to your initial evaluation that the keyword has a terrible supply and demand ratio. Dig a little. Review the actual search engine results and act as a potential customer to better assess what the real competition is. Compare different search engines, and evaluate different PPC programs. This extra effort will often unveil profitable markets that your competitors, using a flawed analysis, will neglect.
Brian Kindsvater has been marketing beats dr dre studios online since 1994 and is the principal of Internet Profit University, providing a complete marketing solution of web hosting, autoresponders. ecommerce software, and over 1000 pages of online marketing guides, tips, and help so that you can make money online from your home business.
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