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ERKE unique chapter in the interpretation of the terminal sharp change

[Chinese shoes Network - Brand Dynamics] in the past 10 years, for many Quanzhou sports brand has experienced a process of transformation, from workshops to create its own brand to the international brand OEM small processing enterprises to grow brand obscurity to become listed companies,関連記事:

  
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, 500 companies of Chinese brands. For these enterprises in Quanzhou, which is definitely a spring-like 10 years. As one of many sports enterprises in Quanzhou, Erke accompanied this spring to gradually grow and develop, and also has written a down-to-earth, towards a unique chapter. ERKE innovation However, the spring infrequently in winter, after all,関連記事:

  
   High Street does not lose big cheap boots to wear clothing with ten thousand yua
  
, will come without fear of challenge. After the 2008 Beijing Olympic Games, the sports apparel industry development bottleneck encountered after a rapid expansion, slowing the overall growth of the sportswear industry quickly began to change as the global economic recession and consumer preferences. Compared to the Depression of sportswear,ルブタン メンズ, casual wear market is still maintained good growth. According to data provided by the China National Garment Association, the casual wear market annual growth of more than 30% of the entire apparel industry is about 20%, casual clothing is the fastest growing branch of the apparel industry. Who has joined the more well-known sports brand agents Chen told reporters Over the years sports brand shoes, clothing styles almost static, increasingly difficult to meet the present young peoples pursuit of fashion and personality. Mr. Wang is responsible for the sports brand counters in major shopping malls agree with this point of view,ガガ 時計, whether it is shoes or clothing, the habits of these brands from the function to make a fuss,関連記事:

  
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, but in fact enhance the role of sales is not obvious, if we can inattention to stylish degree, should be better. In many sports brands still keen on sports marketing, trying to snatch the London Olympics resources by spending billions of dollars, to seize the the last straw rare sports apparel brand marketing, national brand sports started ERKE has instead launched more biased fashion casual style products, and quietly to the transformation of leisure clothing brand. Clearly, the national brand of sports started from the development of the industry keen smell of the market changes in the wind direction. In the next 10 years, the question on how to deal with them a couple of years ago, proposed a grand vision to create the worlds leading apparel brands, the line of sight into the broader field of fashion. According to reporter observed that the past two years ERKE from the terminal to the products does occur, a lot of changes, less rendering of the strength and speed of movement, have become more fashionable,シャネル バッグ, casual feel. Micro-collar T this summer, the main push is to abandon the the sports apparel usual theme series, and instead embarked on a casual clothing brand category marketing road. However, transformation is not accomplished overnight, and at this time is not to enter the casual wear the best opportunity? When Smith Barney MTEE, Uniqlo UT and other Tee has been on the market each occupy a certain share, the formation of a certain market barriers,関連記事:

  
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, Erke micro collar T What are the advantages with a par? consumers to buy it? In this ERKE stakeholders round neck T compared with Smith Barney, UNIQLO launched micro-Neck T introduced from the physical attributes of a collared T to achieve product differentiation, and the pursuit of wild emotional appeal is also in line with the target consumer group and desire assertive self-psychological characteristics of personality, judging from the market, this product is also popular among young people, Erke launched new The product provides a very good experience for reference, also enhanced the team confidence. Although the product to reverse the impression of sports apparel brand consumers ERKE years of accumulated road is still very long, but grew up in the wilderness of Chinas private enterprises, innovation is the seek transition breakthroughs choice. With the rise of Chinese brands in the world map,トリーバーチ 靴, made in China to create transition is the only way of Chinese private enterprises, in this way, by virtue of an innovative spirit of never giving up,シーバイクロエ バッグ, willing to wisdom, but also have to be willing to the courage to create secondary brilliant. We are looking forward to the arrival of the next spring as soon as possible. (Chinese shoes - the most authoritative professional footwear information center)
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