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Getting specific numbers from the major orange juice players is really a challenge. "We posess zero truth,
flip flop, says Charles Torrey, Minute Maid's marketing director for refrigerated products. "From might know about can survey, about 10 percent of consumers are drinking less orange juice,
http://www.farfield-group.com/Flip-Flop.asp, stating calories,
flip flop shoe sale, sugar or carbohydrates because the reason. We all can surmise through secondary data, for example articles in nutrition journals and newspapers, [that] about Four percent of clients may be avoiding orange juice specifically because of the lowcarb diet." At Tropicana, chief marketing officer Ron Coughlin admits the orange juice category has witnessed a decline but says orange juice sales at Tropicana are steady.
Orange juice has become a pervasive presence at the American table, sold at breakfast counters in the same breath as coffee. Nevertheless it wasn't always doing this. market before 1920s when citrus growers in Florida and California joined forces within a major ad campaign to market oranges and orange juice. The very idea of vitamins had recently been introduced to people, and orange juice  lauded for the vit c in the battle against scurvy  became a significant part from the American breakfast. "Rarely carries a food habit been adopted so quickly by many people," says Andy Smith, editor with the forthcoming Encyclopedia of Food and drinks in the united states (Oxford University Press). "Americans became convinced during this time that [their] health depended on orange juice each morning."
Minute Maid has got the credit for frozen concentrate. In 1949, his company, the Florida Foods Corp., changed its name to Minute Maid. Tropicana contains the credit for flashpasteurizing fresh orange juice (by raising the temperature in the juice for a very short time) in 1954 and shipping it in wax cartons.Related articles:

  
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